East: the Sun, king of the planets; social prestige, a grip in governance, growth of progeny and riches. SE: food, health and nadi, which is why the cooking fire is placed there. South: Yama; the life-giving direction and the direction of rules (vidhi-vidhan); kept low it becomes death-causing. SW: inner energy, capacity and skill; fulfils both dharma and artha; business, fame and long life.
West: fortune (bhagya), fulfilment of desires, karma and fame. NW: communication, social life and trade; strong winds carry messages and move goods out quickly. North: Kuber; prosperity and the future of business, deciding which people and clients are attracted. NE: knowledge and spiritual prosperity; it opens the eye of wisdom and brings the purest energy, including ultraviolet energy.